The Doing Good Model was developed by Shari Arison more than twenty
years ago, to lead businesses and organizations by maximizing their social
impact for the purpose of making the world a better place.

To implement values at the core of the day-to-day operation, DGM Inside
is a measurement tool that quantifiably and objectively measures the
degree to which a corporation succeeds in Doing Good, both inside and
outside of its value chain. DGM Inside measures and certifies companies
on the basis that Doing Good is Good Business, as measured on three
levels, the individual, the organization, and society at large.