The Arison Group Endowed Professor of Doing Good Values, Prof Gregory Unruh, is dedicated to researching and promoting education within the area of values-based business. This is a unique initiative of Shari Arison and George Mason University, in their collaboration on the Doing Good Vales Model initiated by Shari Arison.
"There are sustainability issues that — even if your organization can’t bring anything differentiating to the problem or solution — still merit strategic consideration," says Prof Unruh. In his recent article, published in the prestigious management journal MIT Sloan Management Review, he suggests a three-question framework for identifying the most strategic sustainability issue for companies and organizations.