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  • The Sweet Spot of Sustainability Strategy

The Sweet Spot of Sustainability Strategy

Submitted on Thursday 12 September 2013

The Sweet Spot of Sustainability Strategy

The Arison Group Endowed Professor of Doing Good Values, Prof Gregory Unruh, is dedicated to researching and promoting education within the area of values-based business. This is a unique initiative of Shari Arison and George Mason University, in their collaboration on the Doing Good Vales Model initiated by Shari Arison.

"There are sustainability issues that — even if your organization can’t bring anything differentiating to the problem or solution — still merit strategic consideration," says Prof Unruh. In his recent article, published in the prestigious management journal MIT Sloan Management Review, he suggests a three-question framework for identifying the most strategic sustainability issue for companies and organizations.

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