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  • Efrat Peled on BBC News Business: My Bottom Line

Efrat Peled on BBC News Business: My Bottom Line

Submitted on Thursday 03 February 2011

Peled on BBC News Business: My Bottom Line

Peled was interviewed for the prestigious financial radio program My Bottom Line, on BBC World Television's BBC News Business, where she spoke about sustainability in business.

"Have two elements in place, one is the long-term strategic goals and long-term creation of values, and the second is moral responsibility...This ensures a sustainable future for the company in the long-run, together with substantial economic growth."

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